In an era where generative AI has quickly embedded itself into our digital lives, it’s easy to see why the next wave of tech innovation might feel overshadowed. But on the horizon, beyond the tools we already have at our fingertips, lies a technology poised to redefine the digital landscape: quantum computing.
With the potential to revolutionise speed, data processing, and personalisation, quantum computing could become a game-changer when combined with generative AI. Citi CMO Alex Craddock recently shared its potential to reshape the marketing landscape – and for good reason.
A glimpse of what’s possible
Generative AI has opened the door to customisation, and we’re already starting to see what it can do. But what if a billboard could change to show you an ad based on your phone’s location signal—an ad tailored just for you? This type of hyper-personalisation sounds futuristic (ala Minority Report) but with quantum computing, it could become part of everyday life sooner than expected. Quantum can process data at speeds traditional systems can’t match, and with that comes endless potential.
Already changing the game
Quantum algorithms are already being tested to make data analysis and personalisation faster and more effective. Instead of the typical one-size-fits-all approach, quantum processing could give marketers real-time insights for more precise customer segmentation, leading to messaging that actually feels personal.
Some businesses are also exploring how quantum computing can optimise ad campaigns by analysing countless variables in seconds, identifying the best placements and strategies instantly. This type of optimisation would make it possible to adjust campaigns on the go, delivering better results for every marketing pound spent.
The future of real-time personalisation
Quantum’s processing power could be a game-changer for real-time personalisation. Imagine every ad, offer, and recommendation tailored to you alone – wherever you are, whenever you see it. And it’s not just marketing. This type of instant, custom data delivery could change industries like healthcare, education, and entertainment, giving people personalised experiences exactly when they need them.
Why marketers need to be quantum-ready
For marketers, quantum computing is about more than ad campaigns; it’s about real, one-on-one customer connections on a massive scale. But there’s a responsibility that comes with this power. As data collection and personalisation become more precise, marketers will need to ensure privacy and ethical standards stay front and centre.
Preparing for what’s next
Quantum computing may still feel like it’s years away, but it’s coming faster than expected. Forward-thinking marketers are starting to learn about quantum now to stay ahead of the curve. Marketing is evolving, and staying curious, prepared, and informed is key to adapting to these changes.
As Alex Craddock suggests, this technology could lead to a world where no two people see the same content, whether it’s an ad, an article, or a recommendation. It’s beyond algorithmic guesses – quantum-powered AI could make real-time, personal experiences the norm.
For marketers, it’s a future to prepare for. Staying relevant will mean being ready to embrace these changes and understanding the power and responsibility that comes with them.
Talk to Denholm
Are you prepared to explore what this technology could mean for your brand? Let’s start a conversation on how Denholm can support you in this new era of marketing innovation. Contact us on 03303 359 818 today, and let’s get ahead of what’s next with new top talent.
