2 MIN READ
ChatGPT is certainly reaping the benefits of such an adage, but what if your company isn’t at the cutting edge of AI technology?
What steps can you take to boost your chances of success?
Play to your strengths
Many companies start out with one big idea – solving a problem or meeting a need. The most successful are willing to change with the times and seize opportunities as they arise. Great examples of this are Dropbox and Slack.
Originally conceived as an internal tool for a development of an online game, Slack makers later launched it as a chat app to take advantage of social media adoption. If you can be open-minded enough to see what your customers value about your product or services, even if that isn’t what you originally had in mind, you’re well on your way to future proof.
Be a leader instead of a follower
Who or what is the current voice of authority in your industry? Could it be you? As businesses have become more customer-centric they’ve realised how important it is to build trust first and then sell. Collaborative platforms like Udemy have made it easier than ever to position yourself as a leader rather than a follower.
Companies offering online courses not only develop niche audiences but build loyalty with existing customers too. If you don’t have a product to showcase, you could offer best practice training for developers or marketers or any other group that might value your services. An additional benefit here is the extra visibility you’ll receive, which brings customers and helps recruitment since we all want to work for brands with kudos.
Even if you’re not ready to offer an online course, you might consider volunteering your services to local start-up hubs. Mentoring or joining forces with community initiatives and charities are great for building brand recognition and encouraging a team mentality. Companies valued by their local market have staying power.
Be ready to react
Those who have a plan or at least a team ready to produce one when something big happens, have realised the value of opinion. Taking a stance will not only distinguish you from the competition but also make you visible to new audiences.
Rather than waiting for news to break you can proactively monitor emerging trends. In the same vein, look at the phrases the autofeed suggests when you search for a topic on your browser of choice. Such clues provide a constant source of inspiration – keeping you readable and shareable.
Smart companies have suggestion boxes.
Idea sharing is the simplest way to keep your business moving.
“You have to be open to ideas coming from anywhere and have a culture where everyone feels they can contribute. You have to listen, give feedback, and try things out for a set time if you’re not sure. Don’t be afraid to stop and change course. When everyone sees that’s possible, I think that sets the scene for generating more ideas.”
READ MORE: In Conversation with Andrew Muir, Farrpoint
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