The Botanist Gin is entering a new phase of it’s lifecycle and has massive growth ambitions over the next 10 years. The Botanist Head of Brand, will lead a team of 3 global marketers and manage the global growth roadmap across all areas of the marketing mix. The role is a pivotal position within the organisation and will interface across all areas of the business.

• Lead The Botanist Gin Global brand team (3 people), developing and defining the brand strategy, global brand guidelines and develop tools and assets (ATL & BTL) to activate the brand, in key global markets
• Manage the long-term global growth strategy for The Botanist Gin, partnering and inspiring local market teams, ensuring effective communication and execution of marketing plans and global brand guidelines
• Lead the development of the global communications strategy for the brand including ATL comms, PR, media strategy & digital presence
• Build cross-cultural relationships with teams all over the world to work together on a common goal to growth the Botanist brand
• Specific emphasis to be placed on partnering with the USA market to unlock the opportunity for the brand
• Be the custodian of The Botanist brand DNA, lead by example and ensure all asset provision is aligned with the brand positioning and purpose
• Lead all key global brand development initiatives (touching all elements of the marketing mix) with key stakeholders to support future growth
• Build best in class activation toolkits for local market activation across all marketing mix areas
• Support the NPD aspirations of the brand, develop NPD strategies and a pipeline of initiatives that builds the core brand equity and that are relevant for local markets
• P&L responsibility (secure the volume & financial targets, ensure A&P spend and ratios) globally and by select zones / markets

Denholm are delighted to be working in exclusive partnership with the Bruichladdich Company who are now looking for a values-led and energetic Global Innovation Brand Manager for super-premium Gin offering, The Botanist.

The Botanist Gin is entering a new phase of its lifecycle and has huge growth ambitions over the next 10 years, including for the first time, a new pipeline of NPD. The Global Innovation Brand Manager will lead and manage all areas of new product development for The Botanist Gin and play a key strategic role in the long-term growth roadmap of the brand. This is an exciting role, in a small dynamic team and we for looking for a values-led marketeer who will bring ideas, passion, enthusiasm to the team.

Responsibilities include:

• Develop and lead the long-term innovation strategy and pipeline of new product development for The Botanist
• Responsible for translating global brand strategy & positioning into a compelling innovation vision & strategy, which then translates into a long-term pipeline of new product development (across liquid, pack & format)
• Manage key agency partners within innovation development and design to deliver leading edge innovation projects & propositions that facilitate consumer desire
• Responsible for delivering & project managing all innovation projects from conception to commercialisation that builds (not borrows) the equity of the brand, delivers profitable & sustainable growth, and achieves the support of key global markets
• Ensure that innovation ideas lead the thinking in the Super Premium Gin category and excite & inspire both consumers & customers
• Manage The Botanist’s Gifting strategy and projects, including the creation of meaningful propositions that are aligned to the brand strategy and meet CSR ambitions

This is an incredible role which will make a huge impact on a much-loved brand and business. Given the nature of the role, we will consider candidates who are based remotely but happy to travel to the distillery and Head Office in Glasgow as required.