With the release of Thomson Reuters’ 2024 State of Corporate ESG Report today, it’s clear that top organisations are moving beyond a compliance-first approach and increasingly view ESG as a path to resilience, brand strength, and competitive advantage.
Building societies, in particular, are facing heightened scrutiny from regulators, investors, and customers alike. As the report reveals, 71% of leaders surveyed now agree that investing in ESG is essential to competitiveness, up from 60% last year.
For purpose-led organisations like building societies, a strong ESG focus not only meets regulatory and stakeholder expectations but also draws top talent – those future-fit candidates who can turn ESG goals into a reality.
The ESG challenges facing Building Societies
1. New regulatory landscapes: With regulations like the European Sustainability Reporting Standards (ESRS) impacting financial institutions globally, building societies are under pressure to ensure robust ESG reporting that can withstand scrutiny. As regulations expand to cover a wider range of environmental and social factors (carbon emissions, diversity, supply chain sustainability, community impact, and climate risks) proactive ESG reporting isn’t just a box ticking exercise – it’s a key to avoiding reputational risk.
2. Aligning with customer expectations on social impact: Customers today are more invested in the social contributions of their financial providers. For building societies, whose purpose is rooted in community service, this means actively demonstrating social impact through affordable housing initiatives, support for local businesses, and promoting financial literacy.
Yorkshire Building Society’s Money Minds programme offers free financial education resources for teachers, aiming to enhance students’ financial literacy. With lesson plans and interactive materials aligned with the national curriculum, this initiative equips young people with essential money management skills for a secure financial future.
3. Climate change and operational resilience: With climate change risks on the rise, building societies must assess the resilience of their mortgage portfolios to issues like flooding or extreme weather. Implementing climate-conscious practices and green initiatives is not only critical to sustainability but also reduces risk, with more societies now investing in energy-efficient buildings and green mortgages.
Leading the way, Ecology Building Society has been a pioneer in green finance, offering green mortgages that incentivise customers to make sustainable home improvements or build eco-friendly homes by providing lower interest rates for properties with higher energy efficiency ratings.
This approach also serves as a magnet for top talent. Purpose-driven professionals are looking for organisations where they can actively contribute to a sustainable future.
How building societies can lead in ESG
1. Setting bold ESG targets: By setting and publicising ambitious ESG goals, building societies can enhance transparency and build trust. Societies with clear, public targets inspire stronger engagement from members, employees, and stakeholders who are invested in sustainability.
2. Third-party tools for efficiency: With 97% of organisations now using third-party ESG solutions, building societies can streamline compliance and sustainability tracking. These tools free up resources, allowing societies to focus on high-impact ESG initiatives and meet evolving regulatory standards with ease.
3. Using ESG as a brand strength: A strong ESG strategy not only boosts brand reputation but also attracts values-driven members and top talent. Societies that showcase their ESG journey set themselves apart, drawing in those committed to positive social and environmental change.
By rethinking ESG as a strategic advantage, building societies have an opportunity to lead in sustainable finance, community impact and values-driven talent acquisition.
Those that invest early and take decisive steps on ESG will be best positioned to meet regulatory demands, attract loyal customers, and ensure long-term resilience.
Talk to Denholm
Bringing in purpose-led talent can turn your ESG goals into a reality. Contact on 03303 359 818 about recruiting the right people to lead your ESG initiatives and make a lasting difference.