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If you’d like more information about this opportunity at House of Hazelwood please get in touch with Denholm Associates today.
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The Autumn Release
‘Unlike most Scotch whisky producers, our business carries with it no requirement to release whiskies of a given age or a given style on a set date. This is a collection of individual spirits, representing unique casks, trials that have taken place over the years and combinations that may never be seen again. Central to this is the philosophy that the maturing stock is ready when it’s ready. The inventory is regularly sampled, with meticulous records kept of its progress.
Only once it reaches its peak will it be bottled – and of course, in a world of individuals, once it’s gone it is truly gone. The whiskies carried within the collection are unique and irreplaceable– single snapshots in the long history of Scotch whisky.’
House of Hazelwood Marketing Director, Jonathan Gibson
An unrivalled collection of aged Scotch whisky
For almost one hundred years, generations of the Gordon family have carefully laid down stocks of whisky for special occasions and personal consumption. This rare collection has become known as House of Hazelwood, after the family’s Dufftown home – Hazelwood House.
Today, the House of Hazelwood collection has grown to become the greatest inventory of aged Scotch whisky held anywhere in the world. Spanning seven decades and every corner of Scotland, the diverse whiskies held in cask tell stories of remarkable places, lost ways of working, first casks, last casks, the ambitions and achievements of several lifetimes – none of which will be repeated again.
Today, the collection is held in a number of carefully selected warehouses across Scotland, each of which brings with it unique environmental conditions that add nuance to the maturing stock. Fresh stocks are laid down each year, some of which aim to repeat the glories of past maturation, others of which are more experimental in nature – designed to further explore the interaction between cask and maturing spirit.
Prior to bottling a small proportion of our finest stocks are held in our traditional dunnage warehousing near Dufftown, the heart of Scotch whisky country, from where they are carefully monitored and can – by private appointment – be sampled from the cask.
A process honed through the generations
For almost one hundred years the Gordon family have been laying down stocks of whisky to mature for future generations to enjoy, with the collection growing in scope and stature as the years have passed. And while times may have changed since the collection was first started, the process has remained remarkably similar with each decade and each generation bringing incremental improvements.
About You
We are seeking candidates that have a strong, digital-first mindset and experience working within DTC.
Careers
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DTC Channel Manager
If you have a strong, digital-first mindset and experience working within DTC, we want to hear from you. House of Hazelwood, a family-owned distiller and distributor of premium spirits, are looking to recruit a DTC Channel Manager to join their team.
You will be required to propose and launch an industry-leading DTC sales and marketing programme that will take our clients’ business proposition to their core audience in a cost effective and memorable manner.
- Manage the digital acquisition programme, establishing and monitoring all KPIs, including but not limited to cost of acquisition, customer lifetime value, retention stats and regularity of purchase.
- Put in place plans to quickly develop the consumer database from a standing start throughout Year 1 and beyond, using all means available to quickly build up a critical mass of consumers.
- Manage, clean and develop the database as it grows over time, regularly trialling new approaches to develop relationship with our followers, increase their spend with us and drive member-get-member referrals.
- Work with the customer service team and in-house fulfilment partner to ensure a first-class shopper experience, with the support of other team-members.
- Implement structured reporting frameworks that ensure budget metrics are met and that can inform test-and-improve mindset. Make data-driven decisions and be confident defending strategies using robust data.
- Develop data-led customer segments, personas and case studies that allow the business to target more effectively and constantly improve return on marketing investment.
- Working with the rest of the team to brainstorm and research potential new opportunities and establishing digital means to explore their potential.
- Minimum of five years’ experience working within DTC, including leading a performance marketing role / function with clear KPIs.
- Hands-on experience of digital marketing channels and tactics inclusive of paid social, SEM / SEO, display, affiliate marketing and email. It is vital the candidate can demonstrate experience of managing this directly, rather than commissioning an agency.
- Experience managing (and ideally setting up) a DTC offer, ideally within a small team and including establishing processes for customer service, managing fulfilment and developing the customer-base.
- Experience of making data-driven decisions and of putting in place the metrics and evaluation approach to drive this.
- Ability to think commercially, with an emphasis on selling bottles (rather than building brand value).
- Understanding of the premium spirits or luxury marketing world is desirable, but not a pre-requisite.
