An exciting opportunity has arisen for a Marketing Manager to join our client’s well-established spirits business independent business. They pride themselves on quality and tradition and are now looking for someone who can blend innovative marketing strategies with their rich heritage. If you have a passion for storytelling, a strategic mindset, and the ability to lead marketing efforts in a dynamic industry, this role is for you!
As a Marketing Manager, you will be responsible for crafting and executing impactful marketing campaigns that resonate with a wider audience, managing a strong digital presence, and ensuring the brands stand out in a competitive market. You will lead a team of marketing professionals, collaborate cross-functionally, and drive brand awareness through multi-channel marketing efforts.
Key Responsibilities
- Develop and implement a robust, multi-channel marketing strategy aligned with business objectives.
- Conduct market research and competitive analysis to identify market opportunities.
- Define target audiences, set measurable goals, and create actionable marketing plans.
- Plan, execute, and optimise campaigns across digital, social media, print, and events.
- Collaborate with creative teams to develop engaging content, advertisements, and promotional materials.
- Manage end-to-end campaign processes, including budgeting, timelines, and performance tracking.
- Utilise analytics tools to measure campaign performance and adjust strategies accordingly.
- Develop reports and dashboards to present insights and recommendations to senior management.
- Lead and mentor a team, providing guidance, performance feedback, and professional development.
- Work closely with sales, product development, and customer service teams to ensure cohesive marketing initiatives.
- Coordinate with external partners, vendors, and agencies to maximize campaign reach.
- Develop and manage the marketing budget to ensure efficient use of resources.
- Stay updated on emerging marketing trends and best practices to keep marketing efforts innovative.
- Support the rollout of successful company events in both the B2B and B2C space.
Desired Knowledge, Skills & Experience
- Industry Expertise: Understanding of the spirits industry, including market trends, regulations, and key players.
- Product Knowledge: Awareness of different types of spirits, production processes, and quality standards.
- Market Dynamics: Insight into global market trends and consumer behaviour.
Skills:
- Relationship Building: Strong interpersonal skills to establish and maintain partnerships.
- Strategic Thinking: Ability to develop and execute long-term marketing plans.
- Communication: Exceptional verbal and written communication skills.
- Project Management: Strong organizational skills to manage multiple projects and meet deadlines.
- Analytical Skills: Proficiency in data analysis to drive decision-making.
- Event Management: Experience in coordinating successful company events.
Experience:
- Minimum 3 years of experience in a similar marketing role, preferably within the spirits or beverage industry.
- Experience working with international accounts and understanding of different market requirements.
- Proven experience in developing and selling private label and bulk spirits.
- Strong track record of working collaboratively within a marketing and sales team.
If you are looking to take the next step in your marketing career, this role is one for you!
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