Head of Consumer Marketing

Glasgow area

5959

A global fashion business is looking to add a new marketing person to their team in Glasgow city centre. This is a fantastic, senior opportunity reporting to the Group’s Managing Director, who is based in Glasgow. 

As Head of Consumer Marketing you'd be responsible for an international team -  setting and implementing strategy to drive customers and increase spend. Your key responsibilities would be:

  • Defining, developing and monitoring the marketing strategy to drive numbers 
  • Through a strategic management of market positioning, supported by appropriate market research, develop the continuing relevance and appeal of brand to consumers over time
  • Develop contacts and relationships with consumer marketing influencers 
  • Alongside relevant colleagues, support initiatives that positively impact on customer experience

To be considered for the role, you should:

  • Have a proven track record of success in consumer marketing, preferably in a retail-related commercial sector. 
  • Be an outgoing and confident senior manager with brands, retail or agency experience
  • Be a strategic thinker with the insight to set new directions in response to dynamic changes in the retail sector. 
  • Have the ability to execute new initiatives involving multi-functional teams.
  • Be able to develop creative marketing communication materials.
  • Have the ability to influence a wide-ranging network of colleagues, including Directors, non-Marketing senior colleagues and also less experienced colleagues for whom English is not their first language.
  • Must have experience of dealing with key marketing services suppliers in UK, national/international media groups and direct involvement in the fast-developing digital media channels.
  • Be KPI and results focused, entrepreneurial and self-sufficient.
  • Be confident and committed - passionate about marketing, insights and strategy
  • Be willing to travel twice a quarter to Europe

For more information on this unique opportunity - please call Fiona @ Denholm or submit a CV today. 

 

Find out more...

If you'd like more information on this opportunity, please get in touch today!

Fiona Todd, Head of Glasgow, Director

Call 0141 212 2726
Email fiona@denholmassociates.com

Apply Now: Head of Consumer Marketing