Digital Marketing Lead

Dunfermline

6651

£35,000 plus excellent benefits

We're delighted to be working on a newly created Digital Marketing Lead role for a fantastic higher education business in Fife. 

As Digital Marketing Lead you will act as the intermediary between the Head of Marketing and a small team of Digital Officers; bringing the overarching marketing strategy to life by determining key digital actions 

In this exciting new role, you will work proactively with various departments to drive forward digital engagement. Your remit will cover website user experience & customer journey, SEO, PPC, social media and content marketing. Specifically, your duties will include:
  • Developing and managing all aspects of digital marketing activities
  • Contributing to and developing the overall marketing strategy, ensuring that digital is well-aligned with offline marketing efforts
  • Driving change to develop a more intuitive and compelling website user experience - including navigation, user journey and structure as well as the 'look and feel'
  • Developing relationships with key departments and stakeholders to ensure that website content is accurate and up-to-date
  • Managing the team to deliver cost-effective marketing across PPC, programmatic, SEO and paid channels
  • Developing an end-to-end social media strategy, ensuring content is distributed across the correct platforms relevant to the target audience. 
To be successful in this role you must have:
  • 5+ years of digital marketing experience
  • Line management experience
  • A strong understanding of SEO, PPC and paid advertising
  • A demonstrable track record in improving the UX of a website
  • Experience of developing and honing a social media strategy

This is a fantastic opportunity in the public sector which will afford the successful candidate an excellent range of benefits including enhanced annual leave allowances, flexible working and a great pension. 

Salary is circa £35,000 and this is a full time permanent position. For more information, please reach out to Fiona @ Denholm. 

Find out more...

If you'd like more information on this opportunity, please get in touch today!

Fiona Todd, Head of Glasgow, Director

Call 0141 212 2726
Email fiona@denholmassociates.com

Apply Now: Digital Marketing Lead