waypoint partners logo
WHO WE ARE
OUR VALUES
EMPLOYEE BENEFITS
waypoint partners logo

Growing value in the creative, marketing & related technology sectors

WHO WE ARE

We support leadership teams in the creative, marketing & technology sectors

Waypoint Partners is a leading growth and corporate finance advisory firm, working globally with shareholders and their leadership teams in the creative & related technology sectors to grow and realise value.

WORK AT WAYPOINT

WHAT’S NEXT?

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“Waypoint is growing rapidly in line with the continuing surge in growth and the mergers and acquisition (M&A) demand of the creative, digital and marketing services market. We are innovating with new services and data-led insights to support our clients in their growth journeys.”

About Waypoint

Waypoint Partners is an award winning growth advisory and corporate finance firm based in London, Edinburgh and New York.

We are a team of spirited individuals with a shared passion, to help others succeed. We value each and every relationship, so when our clients grow, sell their businesses and partner with the right people, we feel an immense sense of pride.

We’re all about people at Waypoint Partners, that’s what makes us tick.

The people we work with, the people we partner with, the people who make up our team are all our people. We love what we do and celebrate everyone’s achievements.

Our Values

Our values are core to our business, no matter your level or your role, they all drive our behaviours and are the heart of how we operate as one global team.

Curiosity

'We are curious. We never stop learning and we never blindly accept the status quo'

Wisdom

'We listen, we encourage and we share our experience freely and without favour'

Authenticity

‘We communicate fearlessly with our clients and colleagues. We work with each other in a positive, straight talking & honourable way'

Accountability

'We hold ourselves and those we work with to the highest standards, without judgment. We take ownership of our goals'

Partnership

'We are at our best when collaborating and supporting each other. We only truly succeed together'

Employee Benefits

At Waypoint we take good care of our employees and offer a range of benefits.

Culture

At Waypoint Partners we celebrate success and spend time together as a team. And we make sure that everyone can take time off when they most need it.

Ways of working

As a key element of the way we work, we’re enabling the latest technology to create seamless collaboration with our people around the world.

Giving back

The Waypoint Foundation is our way of helping others to succeed. All of our employees have the chance to contribute to the work of the foundation.

Health & Wellbeing

We offer a wealth of benefits to support health and wellbeing. We provide private medical insurance and we even have a designated Mental Health First Aider.

Learning & Development

We invest in everyone by encouraging personal development and offering training schemes. Waypoint University is our own self-learning resource.

Rewards

We’re all working towards a common goal so we mark our success with a profit-share plan. We also provides a contributory pension scheme.

Careers

Having an outstanding team is essential for success. We’re always on the lookout for smart, talented people to work as part of our high-performing team.

two women talking outside work

Working at Waypoint

It is a very exciting time for Waypoint right now. We are growing our UK business at a rapid rate and expanding globally with work in China, North America and Europe. We need and value self-starting people with an entrepreneurial streak; people who are prepared to take calculated risks and try new things, to buck a trend and push the boundaries. We work hard here but we also have a good balance in our lives and promote quality of mind in our team.

Current Vacancies

The Product Manager is responsible for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritising product and customer requirements, refining the product vision, and working closely with engineering and the advisory team, to deliver a market differentiated core advisory product.

The role also includes working with marketing to ensure revenue and customer satisfaction goals are met. The Product Manager’s role also includes ensuring that the product and marketing efforts support the company’s overall strategy and goals.

The Product Manager is expected to:

  • Refine the product strategy and roadmap
  • Develop the MRDs and PRDs with prioritized features and corresponding justification
  • Work with external third parties to assess partnerships and licensing opportunities
  • Be an expert with respect to the competition
  • Develop the core positioning and messaging for the product
  • Perform product demos to prospective customers
  • Set pricing to meet revenue and profitability goals
  • Deliver a monthly revenue forecast
  • Develop sales tools and collateral
  • Propose an overall budget to ensure success
  • Brief and train the advisors
  • Brief press and partners
  • Act as a leader within the company

Requirements:

  • Minimum of 3 years’ experience as a Product Manager or Product Marketing Manager
  • Demonstrated success owning, defining and launching outstanding products / services
  • 3 years of experience in a similar or adjacent role in the tech, marketing services or agency market
  • Excellent written and verbal communication skills
  • Bachelor’s degree
  • Technical background, with experience in Learning Mgt platforms, Web CMS (WordPress)
  • Excellent teamwork skills
  • Proven ability to influence cross-functional teams without formal authority
  • Must be able to travel

The role provides an excellent opportunity to join a dynamic firm and gain a broad range of experience and career opportunities. It will provide an unrivalled breadth of experience across corporate finance within the fast-paced world of creative and technology sectors.

With offices in London, Edinburgh and New York, you will become part of a team dedicated to the growth of businesses within a niche sector that focuses on driving value for their largely big brand corporate clients.

The Marketing and Content Manager role provides an excellent opportunity to join this dynamic firm and lead the delivery of its marketing & content activity. It will provide the opportunity to be involved in the development and dissemination of quality and timely creative content to support the growth advisory and corporate finance services within the fast-paced world of creative / creative agency and technology sectors.

With offices in Edinburgh, London and New York and clients from Newcastle to Dubai, you will become part of a team dedicated to the growth of businesses within a niche sector that focuses on driving value for their largely big brand corporate clients.

Supported by the Senior Marketing Strategist you will help conceive & execute a broad range of marketing initiatives that will solidify & strengthen the company’s position in the market and generate quality inbound leads.

Key Responsibilities:

  • Create interesting, engaging marketing & content campaigns to showcase the people and services of Waypoint Partners
  • Produce high-quality, timely content to drive and engage traffic and generate leads for the business. Content includes blogs, deal announcements, email marketing messages, social media posts, case studies, sales collateral, videos, presentation content and website copy
  • Brief & manage external suppliers to support in required areas of content production and ensure the quality of the content created
  • Manage external resource to deliver digital marketing campaigns for SEO and PPC
  • Ownership of the email marketing strategy and delivery
  • Ownership of the day-to-day marketing budget
  • Measure and report on the performance of all activity
  • Recommend and implement optimisations to campaigns based on the data reported
  • Ownership of Hubspot data (Contact Management & Marketing) in the business
  • Ownership of website content updates (WordPress)

Key Skills & Experience:

  • A minimum of 5 years Content Marketing experience in a B2B environment
  • Detail-driven with a demonstrable record of delivering performance
  • Experience in Hubspot and CRM systems
  • Experience of WordPress
  • Highly organised with good project management skills
  • Experience in managing agencies and consultant/freelance resource
  • Flexibility to change approach if something isn’t working
  • A genuine and demonstrable interest in the creative / creative technology sectors and professional advisory services
  • An entrepreneurial mindset and eager to become part of a fast growth, values driven environment

Contact us or apply here

If you’d like more information about this opportunity with Waypoint Partners, please get in touch with Denholm Associates today.

STEPH HALLIDAY

stephh@denholmassociates.com

07539 694 053

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Andy Brady

HEAD OF HR

Andy Brady is a seasoned HR recruitment specialist, with over two decades of expertise in the field. With a foundation in Human Resource Management from the University of Derby, Andy swiftly transitioned into specialised HR recruitment. His diverse portfolio spans FMCG, Manufacturing & Engineering, Financial Services, the Third Sector, and Supply Chain, working at all levels from entry to executive positions.

Zoe Lumsden

Business Support & Employee Engagement Executive

Zoe joined Denholm in 2022 as Recruitment Administrator, after working in administration roles for nearly a decade. Most recently within the recruitment industry, she joins us with experience of supporting consultants, clients and candidates at all levels. Zoe has a passion for helping people and applies her positive attitude and approachable manner to support our team and deliver the best possible service to our clients and candidates at all times.

Callum Beveridge

SENIOR CONSULTANT - TECHNOLOGY, CHANGE & TRANSFORMATION

Callum has been working in recruitment since 2018 where he has solely focussed on the Technology, Change and Transformation market across the UK and ROI. He works closely with his clients and candidates to build long-lasting relationships across several industries, including Technology, Financial Services, Professional Services, Healthcare, Education, Public Sector and more. He specialises in engineering roles across Software, Infrastructure, Systems, DevOps and Cloud, along with Software Testing.

Michelle Weir

Senior Finance Executive

Michelle is enthusiastic, practical, and adaptable – with 15 years experience across Finance. She is known for being trustworthy, hardworking, and enjoying a challenge. Michelle excels, both independently and as part of a team, bringing a methodical approach to her work. Combining a friendly and professional demeanor, allows her to effectively engage with colleagues and clients at all levels. Client and candidate care is paramount to Michelle and to Denholm.

Alana Sim

DEVELOPMENT DIRECTOR - CONSUMER

Alana has been working in recruitment since 2012, predominately within the FMCG & Consumer markets. Having recruited in both the UK & Asia Pacific markets, Alana has a sound knowledge of local & international recruitment. Partnering with brands to attract & hire the best sales talent in the market, Alana focuses on mid to senior level Sales appointments within the Consumer space. With a strong commercial & sales background, Alana identifies and engages the best commercially focused talent for our clients.

Scott Caithness

CLIENT RELATIONSHIP PARTNER

Scott started his career working for one of the leading Advertising & Comms agencies in Edinburgh where he spent 7 years before moving in to recruitment in 2011. As such, he is well-networked in the Marketing & Comms space across Scotland. With a friendly and consultative approach, Scott is genuinely passionate about providing a positive journey to both candidates and clients alike and believes communication plays a big part in this.  A “thinking-outside-the-box recruiter”, he is known for helping candidates portray the best version of themselves and helping clients find talent for those hard to fill roles.

Andy MacEwan

HEAD OF TECHNOLOGY, CHANGE & TRANSFORMATION

Andy has been recruiting in Technology, Change & Transformation since 2001. Delivering tailored resource solutions as trusted advisor to clients ranging from start-ups through to global blue-chip organisations across contract, permanent, fixed term, and managed service/statement of work solutions. He has experience providing candidates for Helpdesk through to CIO and takes great pride in providing excellent customer service and ensuring each candidate journey is a positive one. An expert in his market he can provide guidance across current market trends.

Our Community

As well as working in close collaboration with our clients, and the online marketplaces, we are active members of groups that have been established to combat illicit trade. These include the Scottish Anti-Illicit Trade Group, the European Intellectual Property Office, The Scottish Business Resilience Centre, the Anti-Counterfeiting Group, and the China Britain Business Council. Members of our senior management sit on the boards of ACID (Anti-Copying in Design), the Scottish Ministerial Trade Board, and the European Union Intellectual Property Office’s Observatory Panel for SMEs, amongst others.

Each team member nominates good causes or charities that are supported on both an individual and corporate basis. Wherever possible, we support the employee’s involvement whether through time or fundraising events.

Our Environment

We deliver purpose-driven work from an extremely welcoming environment near the City Centre. We actively encourage the responsible use of resources, from using public transport to reuse, recycling, and, of course, a minimal impact office environment. We have benefited from the advice of the Energy Saving Trust and Resource Efficient Scotland. Our waste contractor also provides us with a monthly report on volumes and types of material and the carbon emissions avoided through recycling.

Over 80% of our employees can walk or cycle to The Lair and, pre-pandemic, 10% were using public transport as their normal daily commuting mode. Without doubt, online meetings will replace considerable miles, going forward, saving resources, time and energy. Where possible, when possible, the train remains our preferred option. 

Our People

Our people are our most important asset, and their mental well-being and happiness are core to our success. We love our diverse workforce, actively embrace flexible working (even pre-pandemic!) and encourage a healthy work-life balance. We have been recognised as one of the most diverse SME workplaces in the UK and are holders of the Scottish Business Pledge which exists to promote a fairer Scotland. We have also just been included in the 2021 Culture Leaders Top 25 – an accolade of which we are very proud!

We are a fully inclusive and nurturing employer and, despite being in tech, the majority of our team are women, leading to accolades in the Computing Magazine Women in IT Awards and the Amazon Growing Business Awards. We currently represent 15 nationalities and speak 20 languages. Age is no barrier, and we recruit for attitude, providing and encouraging appropriate learning and training for each and every role.

We are also proud members of IP Inclusive, a network of professionals working to make the intellectual property industry more diverse.

Our Purpose

Our aim is to combat illicit online trade by identifying and removing counterfeits for sale. Counterfeits not only damage brands, their reputations, and revenues, but can cause significant harm to the end customer – whether as a fake toy or a fake medicine – and the consequences can be life threatening.

Counterfeiting is a significant economic and social issue.

The OECD reports that counterfeit and fake goods make up more than 3.3% of the world’s global trade. Those involved in the trade of counterfeits have been linked to people trafficking, prostitution, and drug dealing.

As such, reducing illicit trade is about much more than brand protection but also about human rights, safety, and social equity.

And this is what we do, every day.

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Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for Senior Communication Advisors, Communications Advisors and Communications Executives to join their fast-growing team. 

You’ll have previous agency experience at Senior Account Manager or Account Manager level and be passionate about delivering excellent results for clients. You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships. Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Supporting the key account lead with day-to-day client liaison, providing strategic counsel on day-to-day account matters when required
  • Active involvement in planning and delivering global PR, marketing and digital campaigns
  • Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy when required which may include opinion articles, web and social
  • Building strong media relationships, creating pitches based on your story ideas and delivering content in-to suit the client’s target media and securing opportunities
  • Planning and running client’s social media programmes, and management of their channels
  • Continuously identifying opportunities to grow brand awareness and profile our client’s businesses within their target sector through events, webinars, thought leadership
  • Producing comprehensive and timely reports on client activity 
  • Supporting in the development of client proposals to help grow or win parts of the business


In addition, to be considered for this role, you must be able to demonstrate:

  • Proven background in account handling and direct client liaison – 4 years’ minimum
  • Experience in an agency setting focusing on B2B communication or PR
  • Strong communications skills, verbal and written
  • A background in delivering creative, digitally led B2B communications such as LinkedIn campaigns
  • An innate understanding of earned media, with the ability to create stories and generate coverage across traditional media, digital and social
  • Experience working on content management programmes, with an awareness of the changing way business audiences consume information and an appreciation of search, paid and wider customer marketing activity, and how it all fits together
  • A history of working with clients in a variety of sectors is welcomed but experience in the tech and energy industries is advantageous.
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Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management. Coming from an agency or consultancy environment, at Account Director level or above, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies 
  • Attracting and retaining profitable clients across a range of sectors 
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business 
  • Curating, nurturing and managing a team of talented associates.

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Experience in Energy, Renewables, Financial Services or Life Sciences would be very desirable
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth 
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

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